Business Analysis
Requirements gathering, stakeholder engagement, process modelling, and solution evaluation across complex initiatives.
Experienced Business & Technology Consulting
Helping organizations navigate complexity through strategic thinking, business analysis, and technology leadership.
Fareen Rajabali
Founder & Principal Consultant, Liaise Solutions
About the Founder
Where Business Understanding Meets Technology Leadership
Fareen Rajabali brings over a decade of experience working at the intersection of business operations and technology strategy. Her career spans both public sector governance and private enterprise, giving her a distinctive ability to understand the unique pressures and priorities that shape each type of organization.
Having worked alongside IT directors, executive leadership, and frontline operations teams, Fareen understands that the most successful transformation initiatives are those built on a foundation of genuine organizational understanding — not just technical capability. This philosophy shapes every engagement at Liaise Solutions.
Fareen holds certifications from the International Institute of Business Analysis (IIBA) and has led complex programs across requirements management, IT strategy development, process redesign, and organizational change. She founded Liaise Solutions to provide organizations with the kind of senior consulting expertise that is often reserved for the largest firms — delivered with the agility and direct engagement of a boutique practice.
Her consulting philosophy centers on one core belief: the best solutions emerge when people, process, and technology are aligned toward a shared goal. That belief is embedded in the name Liaise Solutions — and in every piece of work the firm delivers.
- Primary Expertise
- Business Analysis & IT Strategy
- Sectors
- Public Sector & Enterprise
- Certification Body
- IIBA Certified
- Practice Type
- Independent Consulting
Areas of Expertise
A Career Built Across the Full Transformation Lifecycle
IT Strategy
Technology roadmaps, governance frameworks, investment planning, and vendor management at the executive level.
Transformation Programs
End-to-end leadership of large-scale modernization and digital transformation initiatives from planning through delivery.
Organizational Change
Change management strategy, stakeholder communications, and organizational readiness assessments.
Technology Delivery
Overseeing technology implementation projects with a business-first mindset to ensure alignment with operational objectives.
Case Studies
Specific Projects Completed
Representative engagements across public sector modernization and enterprise transformation — including multi-year programs for BC government registries and energy sector initiatives.
ServiceBC / BC Registries
Implementation Consultant for BC Registries public portal modernization
Through Freshwork Studios
The BC Registries Program was a multi-year $5 million+ Agile project with 5 product teams to replace multiple legacy applications and mainframe databases for the Ministry of Citizen Services — including the Manufactured Home Registry, Business Registry, and Personal Property Registry — and integrating other ministries' applications onto the new ServiceBC public portal.
Change Management & Training Leadership
- Led organizational change management for public releases, developing comprehensive change management plans and communication strategies to ensure business readiness across multiple ServiceBC regional offices
- Developed and delivered a complete training program including user guides, training videos, and standard operating procedures (SOPs) for 100,000+ public users, ensuring successful adoption
- Managed transition to operations and support, coordinating with regional offices to address resistance and ensure long-term change sustainment
- Authored release communications, quick reference materials, and accessibility-compliant documentation aligned with plain language standards
Core Competencies
What We Do Best
Business Analysis
Structured discovery, documentation, and requirements management to bridge organizational needs with technical solutions.
Strategic Planning
Translating organizational ambitions into actionable roadmaps with clear priorities, timelines, and ownership.
IT Governance
Establishing frameworks, policies, and decision-making structures that guide responsible technology investment.
Change Management
Guiding organizations through transition with stakeholder engagement, communications, and adoption strategies.
Process Optimization
Identifying bottlenecks, redesigning workflows, and implementing improvements that drive operational efficiency.
Digital Transformation
Supporting organizations in adopting new technologies while maintaining operational continuity and staff readiness.
Communications Strategy
Crafting internal and external communications that build alignment, clarity, and momentum behind strategic initiatives.
Stakeholder Management
Building productive relationships across all organizational levels to drive consensus and keep initiatives on track.
Our Approach
Practical Solutions That Deliver Results
Every engagement follows the same three-phase philosophy — because lasting results require more than good recommendations.
Understand
We begin every engagement by listening. Understanding your organization's people, culture, processes, and strategic pressures is the foundation for everything that follows. No assumptions, no pre-packaged solutions.
Align
We work alongside your leadership and teams to build shared clarity on goals, priorities, and constraints — ensuring recommendations reflect organizational reality and have genuine buy-in before implementation begins.
Transform
We support implementation, not just planning. Whether through direct involvement or advisory guidance, we help organizations turn strategy into action — and measure the results that matter most to you.
Work With Us
Let's Discuss Your Business Challenges
Ready to explore how Liaise Solutions can support your organization's objectives?
Contact Liaise Solutions